!!!PRESSRELEASE!!!A few days ago, we featured Nikon's Coolpix S9. And just when you were so ready to step out of the door to buy one, we might as well up the ante and give you more options! I mean, isn't that what consumerism entails? Having the power to choose? Well, now. Alongside the Coolpix S9, Nikon has also released four other camera models (clockwise from top-left): L6, L5, S7c and S10.

First we have the L6: It's looks like the least exciting in the batch, but what this camera has to boast (aside from your usual basic functions: 6 megapixel, 2.5-inch display) is that it can take 1000 shots with just two AA lithium Energizers.

The L5 is your typical point-and-click digicam and has all the regular features you could expect. Don't be misled with the name of the camera. It's not 5 megapixels, but 7! It's named so because it has a 5x optical zoom. That's where the "5" comes from. There's a 2.5-inch LCD screen and it allows VGA recording.

Then we have the S10. As with the L5, don't be misled by the "10". It's not 10 megapixels but has a 10x optical zoom. The screen is 2.5 inches, and has a maximum ISO of 800. This became possible due to the unique design of swivel of lenses from other Nikon camera models.

And finally, Coolpix S7c. And this time, as the name suggests, it's 7 megapixels (7.1, to be exact). It has a 3-inch LCD screen and, as with the Coolpix P3, also has WiFi capabilities. Yes, that allows you to send up your pics to the net, or even through email. This camera also has a 30fps VGA camera that records with sound.

Nikon Europe has announced the arrival of its latest addition to its COOLPIX S Series, the COOLPIX S9. Branded as the most affordable of the S-Series digital cameras at a suggested price of $250, this camera does not, in any way, compromise the quality that is the trademark of Nikon products.

At 3.6 x 2.3 x 0.8", this pocket-friendly compact camera features a prism-folded Nikkor ED-branded 3x optical zoom lens with a six megapixel image sensor, a 2.5" LCD display with 153,000 pixels, and 15 beginner-friendly modes. An added innovation is the "right-angled" design of the lens that allows it to operate throughout its entire focal range without ever protruding from the camera's slim body.

For that best possible portrait image, the S9 has packaged a One-Touch Portrait button, which combines "D-Lighting" exposure connection technology from Apical Ltd., face-priority autofocus from Identix, and an in-camera red-eye fix function. Its Stop-motion movie function also makes it easier for users to create their very own stop-motion animated films by taking a shot of the models they wish to animate, move the models, then shoot again. The Best Shot Selector Mode, which automatically chooses the sharpest from a series of images is also in this cool package, as well as an AE-Best Shot Selector mode that chooses the best-exposed image from a series.

Images are stored on Secure Digital cards, or in 24MB of internal memory. It also comes with a USB and video output technology. Completing the line-up is Nikon's unique PictureProject software, which offers a broad range of powerful features for image editing, organising and sharing and compatibility with a range of plug-ins.

Weighing 115g without its rechargeable Li-ion battery (EN-EL8), the COOLPIX S9 comes in silver, blue, and magenta, this September.